Lifestyle

Postcards from the Future

There are many ways to celebrate the launch of a collection. Some brands might throw a big soirée and others organize a private event. Louis Vuitton on the other hand, has taken the whole concept to another level.

The theme? “Postcards from the future”; ergo, innovative digital windows that celebrate the launch of the House’s Women’s Spring-Summer 2019 collection. And so, created by artist and designer Es Devlin under the artistic direction of Nicolas Ghesquière, each and every window symbolizes a gateway to a different city, reimagined as a moment that hasn’t yet happened.

"Now, more urgently than ever, deep in the throes of the Anthropocene era, we need to engage in empathy with the as-yet unimagined citizens of the future. Each of our decisions will impact upon the streets they walk and the air they breathe. Once we perceive the network of Louis Vuitton windows as portals to other locations and time zones, we begin to practice this process of perspectival shift," says Es Devlin.

These fabulous representations of Louis Vuitton’s creativity are displayed in twelve of the House’s stores worldwide and include exclusive videos created by American artist Mike “Beeple” Winkelmann. The artist had previously developed a selection of unique prints featured in the Spring-Summer 2019 fashion show collection.

“My main goal with these cities was to give an alternate look at the future that doesn't assume the worst as you often see with science fiction. While there is still a long way to go, I feel like human beings are making progress towards a better future for everyone. I wanted to show future cities that showed all of the beauty and imagination of the people of the future and had a hopeful feel to them,” comments the artist.

So get this, the scenography features mannequins posed in action, walking towards us, within a re-imagined version of each of the twelve store locations. To top it all off, each of the installations are seen in real time transforming from day to night in a 24-hour sequence.

Looking forward to witness greatness in action? The Women’s Spring-Summer 2019 windows have now been launched worldwide in twelve Louis Vuitton stores:

Louis Vuitton Paris Maison Champs-Élysées

Louis Vuitton Paris Maison Vendôme

Louis Vuitton London Maison New Bond Street

Louis Vuitton New York City Maison 5th Avenue

Louis Vuitton Los Angeles Maison Rodeo Drive

Louis Vuitton Hong Kong Maison 5 Canton Road

Louis Vuitton Hong Kong Maison Landmark

Louis Vuitton Shanghai Maison Plaza 66

Louis Vuitton Beijing Maison China World

Louis Vuitton Milan Magasin Montenapoleone

Louis Vuitton Tokyo Maison Omotesando

Louis Vuitton Tokyo Magasin Matsuya Ginza



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