Directors Arthur de Kersauson and Clément Beauvais followed François Demachy, Dior’s Perfumer-Creator, for 2 years to uncover the mystery of the production of exceptional fragrances, the inspiration and the talented working hands behind it. However, it wasn’t easy at all, as they had to go from one place to another – visiting more than 14 countries – including Grasse of course, where the roots of Dior Perfume lie. As we know, it’s been years since Dior perfumes have been composed there in François Demachy’s creative laboratory at the Fontaines Parfumées.
The two travelers discovered a world of beauty and aromas where the finest raw materials are expertly handled for the preparation of the House’s olfactory marvels. “NOSE” was the fruit of their journey, a first-of-its-kind documentary that uncovers a new Dior facet. Enjoy watching it and discovering more about Dior’s world!