My Life is In This Bag – A Celebration of Tod’s Finest D-Styling Bag

Every woman has a little something she simply must carry with her wherever she goes. For some, it might be their phone and for others, their makeup kit. And so, Tod’s takes us on a delightful journey with it-girls Alaa Balkhy and Lana El Sahely to celebrate Tod’s D-Styling bag #mylifeisinthisbag. The D-Styling pegs itself as an evolution of the D Bag – Lady Diana’s beloved Tod’s purse.

Indeed, as it turns out, entrepreneur Alaa Balkhy has a couple of things she literally must carry in her Tod’s bag. The beautiful Saudi it-girl celebrates the bag with a short film shot in her native city of Jeddah and as she opens her blue D-Styling tote, she reveals various facets of her personality and takes on an exploration of the city through her eyes. 

Lebanese blogger Lana El Sahely, on the other hand, celebrates the tote in her second home Dubai. As she shows us that her life is indeed in her bag, we discover the ever-so evolving relationship between her hectic life and motherhood.

So what’s in your bag?

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Meticulous Artistry Behind the Savoir-Faire of the J’Adior Pumps

For as long as we can remember, human kind has resorted to the wear of classic pieces In fact, there are many beautiful pieces that are and will always be at the forefront of the “classic” level. With that “classic” in mind, Maria Grazia Chiuri for Fall 2019, reintroduces Dior’s J’Adior pumps, but this time around, they come with her magic touch. 

The reinvented pumps are adorned with the moniker white "J'Adior" ribbon, revealing a pair of fabulously black embroidered shoes. Speaking of, the pumps require no less than 230,000 embroidery stitches using a unique and innovative technique. But that’s not all, as for the first time ever, they’re made using a single, seamless piece of fabric - exactly like the shoes that Dior custom-made for Chiara Ferragni for her wedding. Considered as the expression of the couture savoir-faire in the House’s ateliers, this style in particular takes more than 9 hours to produce.

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A New Story with Bvlgari’s Serpenti Viper Novelties

Check out Bvlgari’s Serpenti Viper novelties here.

Spring is the season of renewal and Bvlgari definitely knows a thing or two about this. So, the Italian high jewelry house unveils new Serpenti Viper marvels – adding charm and mystery to this iconic collection.

These novelties take snake scales, which constitute a cornerstone in the design and aesthetic of this line, to new levels through 3 bracelets crafted from 18-carat pink gold and colorful touches that recall the multi-colored skin of the snake. From the rich green of malachite to the fiery red of carnelian and the elegant black of onyx, you will get to explore its sources of inspiration that never cease to impress us.

Under the title of “Little Secrets of Seduction”, Bvlgari launches a new digital campaign that depicts the powerful and elegant personality of the Viper woman as it unfolds her irresistible charm. And for this campaign, the Roman jewelry house taps Nadine Nassib Njeim as 2019’s face of Serpenti Viper in the Middle East. The Lebanese actress embodies the spirit of the iconic collection through her outstanding beauty and her captivating charm.

In a series of short films, Bvlgari accompanies Nadine Njeim to different locations in order to capture the character of the Serpenti Viper woman. Her journey starts when she wakes up and turns off the alarm then starts preparing herself and wearing her jewelry as a true Bvlgari woman does. It continues with her passing through the hotel corridor, where she drops her necklace and a handsome man catches it and gets charmed by her elegance. As she sits in an Italian café and waits for her coffee, she realizes that her necklace has disappeared. Soon enough, the waiter comes and brings her the coffee along with the pendant. A bright smile illuminates her face when she discovers that the handsome man gave her back the pendant, predicting the start of a treasured love story. A true Bvlgari fairytale…

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Karen Wazen Eyewear Unveils Second Collection

It’s in the spirit of diversity, self-expression and individuality that Karen Wazen Eyewear launches its second collection, designing sunglasses for literally everyone. Indeed, the brand’s commitment to celebrate diversity through a wide variety of silhouettes is mostly apparent through shapes that could suit any women’s personal style and face shape.

“At the core of our brand, we believe in inclusivity, and that fashion is for everyone. These values are translated throughout the videos and photos we created for this season’s campaign, showcasing the beautiful diversity of women and versatility of our eyewear. The shoot was so much fun, with every woman choosing her own favorite pair to reflect her style and mood.” says Karen Wazen.

And so, new pairs of sunglasses come alive in a whirlpool of the designer’s adventurous approach to fashion – all of which are named after women from all around the world. Standout styles range from debut favorites such as “The 80’s” and “The Retro’s” – redesigned with larger lenses encased in slick metallic frames to compliment more face shapes – to pairs with rimless lenses in rectangular, circular and square shapes, and the brand’s D-framed pairs that strike a balance between futuristic and athletic.

The collection’s upbeat campaign takes form in Dubai, featuring none other than Karen Wazen herself alongside ten women from varying ethnicities and backgrounds – all of whom possess different personal styles and unique traits and wearing Karen Wazen Eyewear’s nine new styles as well as revamped models of its best-sellers.

Want to get your hands on Karen Wazen’s unique creations? Well brace yourselves, because Karen Wazen Eyewear’s second collection will be available for pre-order on June 13, 2019 at

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A Ramadan Journey with Bvlgari and Aseel Omran

Bvlgari’s world of accessories is a click away…

On a beautiful and blessed Ramadan day in Old Jeddah, she woke up to a day filled with professional and familial duties. However, she has always taken those as an opportunity to prove herself and realize her dreams. As an energetic woman who’s always on the go, she never fails to embrace life with joy and positivity and that definitely shows from the elegance of her style. She’s contemporary yet always truthful to her origins and authenticity, bold yet never fails to show off that beautiful shyness, cosmopolitan yet proud of her past and heritage.

No one is better than Aseel Omran to embody this woman filled with contradictions that make her personality nothing less than complete. An artist and social media influencer in her own right, she takes us on a journey to the streets of Old Jeddah while highlighting the importance of the integration between the past and the present. In fact, that’s her way in boldly striving for a better future while having that respect and nostalgic feeling for the past.

Celebrating this blessed month, she leaves her house accompanied by her bag from Bvlgari’s Ramadan capsule collection that was exclusively dedicated to the Middle East region and starts her journey. She completes her elegant look with this beauty that brings together emerald green and a brownish red hue and never fails to take her from day to night in a unique style.

And if you think that this journey with Bvlgari has come to an end, you’re absolutely wrong. This journey is not all about the historic Jeddah, but also about its contemporary side. In a second video, join us as we accompany Aseel during her visit to an exhibition entitled ATHR. Diving in the contemporary art world, she highlights the importance of the present and all it offers us while she carries this versatile Bvlgari bag from the Middle East-exclusive Ramadan Capsule collection.

After all, what more could we expect from Bvlgari and Aseel Omran coming together than the perfect combination of authenticity, audacity and fashionable style?

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All the Savoir-Faire Secrets behind the New DiorCamp Bag

Remember Dior’s messenger bag which was first revealed during the House’s Cruise 2019 show by Maria Grazia Chiuri? Well ladies, it’s back and here’s how: for some time now, messenger bags have been all the rage, so it only seemed fair that the Maison would revisit the DiorCamp bag once again in its Spring-Summer 2019 ready-to-wear collection, wouldn’t it?

Indeed, the Artistic Director brought forth a new updated version of the bag in colorful motifs embroidered using an exclusive technique. The savoir-faire behind the masterpiece is a mirror to Dior’s expertise in exceptional craftsmanship, as the bag itself requires several hours of work and more than a million embroidery stitches. And if you’re wondering how you can ever pull it off as fabulously as your favorite stars – we’re looking at you Chiara Ferragni – the answer is as simple as 1,2,3…just wear over your shoulder or as a cross-body bag to complement a perfectly relaxed silhouette!

And hey, starting April 9th, the DiorCamp may be personalized at the Dior flagship store in Milan during the Salone di Mobile and later on, to selected Dior stores around the world. Yes, take that in. Meanwhile, watch the savoir-faire video!

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Dress from the Feet Up with Net-A-Porter

Have you heard of Net-A-Porter’s new annual “Dress from the Feet Up Campaign”? If not, then you’re in for a fun and fashionable ride. Indeed, this season summons a galore of stylish trends, from “the barely there sandals” to “the platform”, “the sporty sandal” and finally “the retro sneaker”. With that in mind, you’ll be able to dress your feet with nothing but sass and flair. But most of all, you’ll have the opportunity to choose from fabulous alternatives, different styles and several colors.

This season NET-A-PORTER is backing several stand-out trends that start by dressing your feet first.

Unquestionably elegant, the naked sandal makes a comeback this season from brands such as The Row, By Far and Prada to become the most elevated Summer workwear option. For fun after-hours, turn to towering platforms from the likes of Saint Laurent and MiuMiu.

The retro sneaker continues its stylish stride this season, championed by designers like Fendi, Saint Laurent and Vetements. The most sought-after summer staple, the sporty sandal continues as the perfect seasonal alternative to the bulky sneaker,” says Elizabeth von der Goltz, Global Buying Director.

So what will you choose?

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