Fashion

Mr Porter x GO OUT Campaign Supports Men’s Mental and Physical Health

In collaboration with Swedish outdoor brand Houdini and Italian performance footwear brand Diemme, Mr P. launched exclusive capsule collections for MR PORTER’s annual Go Out series. Set to raise awareness and funds for “MR PORTER Health In Mind”, the collaborative collections celebrate the great outdoors through championing performance wear. Their marvels will be available at MR PORTER alongside the Mr P. x Houdini collection online at Houdini, and the net profits made from the sale of each piece during the first two weeks on both websites will be donated to the Fund, supporting men’s mental and physical health initiatives to help men lead healthier, longer lives.

The Mr P. x Houdini capsule features seven ready-to-wear items available in exclusive colorways including a red recycled polyester insulation jacket, a sea-blue shell anorak, and a pair of grey softshell trousers. As for Mr P.’s collaboration with Diemme, it celebrates iconic hiking boots from the Italian brand through three styles including the Roccia Vet boots in a black and bourdeaux colorway alongside a pair of the Roccia Basso boots in brown.

Just like in previous years, MR PORTER will activate the Go Out campaign across its social and editorial channels following World Mental Health Day on 10 October.



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