“I developed MDO to enable anyone to achieve professional results safely and easily at the comfort of their homes”, that’s what Dr. Simon said and continues to prove with the launch of the brand in the Middle East. MDO will be introducing a new interactive artificial intelligence (AI)- powered online skincare consultation in an effort to improve customers’ experience in the region and cater to all their beauty needs, all the while making the best out of technology. Skincare enthusiasts are also invited to try the virtual skin-analyzer to receive personalized expert advice and instant product recommendations. That’s definitely what we can call a high-end beauty service!