Jewelry & Watches

Mai Troppo, Bvlgari’s Ode to Life and Joy

Discover Bvlgari’s Mai Troppo World

The Roman exuberance has always inspired Bvlgari, the high jewelry house that has celebrated life, joy and happiness at every turn. Therefore, it’s only natural to expect a new advertising campaign that celebrates the Italian joie de vivre in an unprecedented way.

Entitled Mai Troppo, the campaign is starring super model Lily Aldridge, British actress Naomi Scott, American star Zendaya and the fierce and brave approach to life these three powerful women share with the house. Captured by Swedish director and photographer Johan Renck in the inspiring streets of Rome, as well as at Villa Adriana in Tivoli and Villa Aldobrandini in Frascati, they appear in the campaign’s intense and vibrant images enjoying different moments of their life, while Bvlgari’s jewelry accompany them. From high jewelry marvels to B.zero1 delights and other Bvlgari creations including Octo watches, Serpenti, Diva and Fiorever jewels, life with this legendary Italian house is just Mai Troppo – or as we all know it, extremely enjoyable!


Naomi Scott

Lily Aldridge
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