Watch enthusiasts, get ready to welcome a new watch exhibition in Dubai! January 2020 will be the month that will witness the first LVMH Swiss Watch Manufactures exhibition in the city as announced each of Stéphane Bianchi – President of the LVMH Watch Division, and Jean-Christophe Babin – President of the Bvlgari Group.

Set to take place in Dubai Bvlgari Hotel this coming January, the event will include a list of 4 watch brands – which are Bvlgari, Tag Heuer, Zenith and Hublot – and will introduce you to each brand’s watchmaking news for 2020.

“In between Geneva in January and Basel in March, we have had in the recent years two major product presentations in the first quarter. This early discovery of our strategies, news and novelties has allowed our media and retail partners to better plan the year ahead and as such we have decided on this set up for 2020 to balance the scheduling of the other events,” stated Jean-Christophe Babin.

On another note, Stéphane Bianchi explains: “We remain very supportive and loyal to Baselworld and the Swiss watchmaking industry. However, it was not possible for us to go 13 months without a global presentation of our products and brands. This additional event further confirms the LVMH commitment to the strategic and profitable watch category.”