Beauty

Louis Vuitton Opens a New Olfactory Chapter

For a fashion house that started to venture into the olfactory world 2 years ago, Louis Vuitton is definitely on top of its game. After creating seven scents brimming with emotions, in 2018, the Maison unveils its new olfactory marvel, “Le Jour Se Lève”.

LV Master Perfumer Jacques Cavallier Belletrud made sure to let a sense of luminous optimism radiate from this unprecedented composition. It’s with a mix of comforting freshness and dewy radiance that this new fragrance transports you to a land where the sun rises to predict a new day filled with hope and new adventures. The mandarin – which is one of the perfumer’s favorite ingredients, captures the passage from shadows to light with its freshness. Paired with notes of Jasmine Sambac from China, magnolia petals, apricot-tinged osmanthus and a subtly tangy blackcurrant accord, it inspires the wearer and brings a smile to her soul.  

The same iconic bottle holds this scent and can be refilled by a simple visit to a Louis Vuitton store, where you’ll find a perfume fountain especially designed to fill bottles in just a few seconds. And for travellers, the travel set features a 7.5ml bottle as well as four recharges to accompany you on your journey, no matter where you are going.



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