Dana Mortada of Fashion Collective in Los Angeles, Judy Daghestani of LFHM in Dubai, and Christian Daccache of Bureau Des Créateurs in Beirut joined hands and created the EASTWAVE Concept. It is a virtual pop-up store that supports established and emerging designers from USA and the MENA region by displaying some of their designs and selling them internationally with free shipping.
For the first season, the store is showcasing the marvels of 16 different brands through Maison Orient, a Dubai-based e-commerce platform. Every season, the platform will be changed so that the EASTWAVE project can spread its wings wider.
