Nothing is more perfect than a oud fragrance exclusive to the Middle East. Better so, nothing can compete with two oud olfactory aromas created exclusively for the region, the Hugo Boss way! With powerful opulence in mind, Hugo Boss unveils two new scents using this rich, mysterious Middle Eastern ingredient that carries its exquisiteness in its description as “black gold”.

Crafted by master perfumer Annick Menardo, the fragrances speak to the man of today. They combine heritage and modernity and represent those who are faithful to their culture but look forward to their future. In fact, the man who wears such a fragrance is only one who appreciates his traditions yet embraces the technology offered by the modern world.

It all started in 2015, with the launch of Boss Bottled Oud which includes refreshing top notes of citrus and apple, spicy-floral heart notes of clove and rockrose and rich base notes of warm and musky oud and sandalwood. For the two new fragrances, the original fragrance takes different turns. The Boss Bottled Oud Aromatic features notes of orange blossom that come together with soft and balsamic notes of white honey, incense and oud in a wood-green flacon. As for the Boss Bottled Oud Saffron, a spicy-floral accord of saffron and rose is combined with silky suede notes and opulent oud in a deep red bottle.

These two novelties are revealed in a video directed by Thibault Jouvent. And to make the campaign more unique than ever, the spirit of the fragrances is mirrored in a unique artwork by calligraphist Vincent Abadie Hafez.