Exclusively in the Middle East, Boucheron launched its “Legacies” campaign that will go on till 5 November. It is featured through custom-made vitrines of the Boucheron’s boutiques in which the House’s icons are displayed. And as its name suggests, this campaign sheds the light on the House’s legacy as it continues to put women at the heart of its creations. Since Boucheron’s style is not only formed for these women but by them as well, this campaign too came to life with the help of three women dear to the Maison. Nour Arida, Jessica Kahawaty and Saira Arshad joined hands with their friends and family and showed off some of Boucheron’s unique pieces.

Nour Arida, her mother and her daughter chose some dazzling creations from the Serpent Bohème collection. As for Jessica Kahawaty and her mother, they selected jewels from the distinguished Plume de Paon collection, and Saira Arshad and her friends were shining in pieces from Quatre and Jack de Boucheron collections.