Julia Roberts in Chopard High Jewelry – Picture by Alasdair McLellan

Since 2021, Julia Roberts has been the face of all the Happy Sport and Happy Diamonds collections, currently becoming the muse of all of Chopard’s women’s watches and jewelry. It’s only natural for such a special bond to be celebrated and to do so, the shared love of cinema brings the actress together with the High Jewelry House in a dazzling campaign under the direction of James Gray, consisting of 12 video clips starting to be unveiled today, on March 20 – the International Day of Happiness, as well as visuals captured by the lens of Photographer Alasdair McLellan and making-of moments by that of backstage specialist and photographer Greg Williams.

What’s better than the most famous, beautiful and joyous smile in cinema to embody Chopard’s virtuosity, joie de vivre and feel-good spirit? Through her unparalleled positive energy, Julia Roberts fills women with confidence in themselves and radiant sparkle. Through this campaign, she takes us behind the scenes of a Hollywood movie and invites us, alongside Chopard and James Gray, to experience the charm of a film set.

Speaking of this joyful campaign, Chopard’s Co-President and Artistic Director Caroline Scheufele says: “After our Happy Diamonds campaign directed by Xavier Dolan in 2021, which featured a mesmerising and twirling Julia Roberts illustrating the pure, immediate and communicative happiness at the heart of Chopard’s spirit, this new series broadens the spectrum of the initial momentum. We are revealing a new facet of our identity, the Feel-Good vibe: the self-confidence instilled by Chopard jewellery or watches, reverberating in the air and infusing the entire surrounding universe with positive energy.”

In this series of twelve episodes that will be unveiled over the coming months, the cinema icon spreads joy and jokes around when off-camera, captured by the campaign as the true embodiment of the fulfilled woman that she is, donning Chopard’s creations and flaunting the confidence and magic they instil in her. And now, it’s time for us to experience the happiness expressed by all those who worked on this campaign. Join us as we take you through a few feel-good shots and give you a glimpse of the episodes that Chopard is preparing to release over the coming months.

Available at Chopard Boutiques, The Dubai Mall, Mall of the Emirates and Wafi Mall.