Jewelry & Watches

It’s All About Seconds with CHANEL, Especially When Wearing the Iconic J12

In a new campaign entitled “It’s All About Seconds”, CHANEL took a different turn. New stories were told with its dear Ambassadors, Penélope Cruz, Margot Robbie, Ali MacGraw, and Zhou Xun. The muses let us in on very intimate conversations in two-way interviews during which 12 questions and 12 answers were discussed. However, these interviews wouldn’t have been complete if the beautiful ladies weren’t wearing the J12 33 mm in black or white highly-resistant ceramic, equipped with the Caliber 12.2 self-winding movement made by the Swiss Kenissi Manufacture, co-owned by CHANEL. The J12, an icon of CHANEL Horlogerie, continues to reinvent itself over the years in timeless and audacious creations that embody the CHANEL allure.

Here’s how the conversation between Margot Robbie and Ali MacGraw went, in an example of how the muses answered each other’s questions about the decisive seconds in their lives.

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