The story starts with Gabrielle Chanel who found fashion and beauty destined to serve the allure of each woman. Her comprehensive vision of women gave rise at CHANEL to a unique and integrative approach to creation in the service of beauty. She liberated women's bodies and minds by providing comfort and movement, simplicity and elegance, strength and confidence. As a result, the concept of Integrative Beauty was born at CHANEL as a continuation of the holistic vision intuitively imagined by Gabrielle Chanel. Nourished by the past, linked with the present and looking to the future, it is at the same time a state of mind, a way of presenting ourselves to the world, where women’s well-being, in both body and mind, is fulfilled in harmony with their environment. It develops fluidly, from idea to creation, from knowledge to know-how, from terroir to active ingredient, from raw material to sensual pleasure, and from self-care to wellness, in both body and mind, all in tune with an evolving world.
According to CHANEL, Integrative Beauty is also essential – conveyed by a culture of minimalism, it is stripped of all superfluous elements to fulfill women’s desires – guided by an expert and virtuous approach – based on the expertise of its scientists, as well as the know-how of its artisans and its partners, all connected, throughout the world, to serve the excellence of CHANEL creations – and it unites people by incorporating essences from plants cultivated in unique ecosystems using virtuous methods.
In short, CHANEL’s beauty creations are building a bond with women.