The countdown to the FIFA World Cup Qatar 2022™ is on, and for the fourth consecutive time, Hublot will be the Official Timekeeper of all 64 games. Its new innovative Gen 3 connected watch – limited to 1000 pieces – is ready to time every minute of them including the final in the Lusail Stadium in Doha on December 18. Each of the 129 official referees will be timing the game with the new Big Bang e FIFA World Cup Qatar 2022™ on their wrists. This marvel, the highest performing and exciting Big Bang e to date, has an even larger and improved high-definition screen and a new ”timeline” function that will take fans of the world’s largest football tournament right into the heart of the action. However, the excitement doesn’t end here, as this pioneer timepiece will be personlisable with dozens of dial options available through the accompanying smartphone app and dial and strap designs in the colors of each of the 32 participating countries, so fans can replace the ones of the official version that has a burgundy dial and a black and burgundy lined rubber strap inspired by the flag colors of the State of Qatar, FIFA World Cup 2022™ Host Country.

For the occasion, Hublot also launched its “Hublot Loves Football” campaign with 15 Football icons – starting with the House’s Ambassador Kylian Mbappé – and 15 distinguished football hand-drawn and painted designs created by Lebanese fashion designer Mira Mikati to capture a youthful, hopeful enthusiasm and communicate a spirit of unity.