As a way to help us dive deeper into its world, Benefit Cosmetics decided to let us into its factory in Tokyo. This one allows us to get to know everything about the making of its bestseller, the “Precisely, My Brow Pencil”. From blending ingredients to compressing the loose material, cutting, testing and all other steps, we can definitely tell everything is made with great attention to details and unparalleled craftsmanship. And it’s also important to note that not all steps are done with the innovative production technology of the brand as different phases are still executed by hand.
Watch the video and explore the charming making of this beauty wonder yourself.