All Photos Are Courtesy of Gucci
Alessandro Michele, Gucci's creative director, has been writing a story about questioning the rituals since the beginning of this year through collections, livestreams, campaigns and many different ideas. Lastly, we saw the show of the Epilogue collection in July, and we are here today in front of a new campaign that will wrap the previous chapters all together. Once again, our talented designer had his whole focus on doing things differently, showing off beauty especially from chaos.
This “Epilogue” campaign sheds the light on a new contrast reflected through two different spaces: the traditional Palazzo Sacchetti and the Campo Boario area which is covered with graffiti. In the two places, the pieces were brought once again to life under different ambiances making them even more special. We can definitely say the lines between reality and fiction were blurred in the world of fashion.
