For the first time in Gucci’s beauty history, this March, the French House is taking part in the making of mascaras. But not any mascara, as L’Obscur helps every woman express herself in her own way without fearing to embrace her differences. So go ahead and do it freely with Gucci’s new L’Obscur mascara!

We can easily say that Alessandro Michele, the House’s creative director, created the perfect formula of a mascara that each one of us will want to put her hands on. It has an ultra-rich creamy texture, it’s smudge-free and easily applicable, and it lasts for up to 12 hours. As for its brush, I can guaranty you that no small lash will be left behind. Apply it with the wand positioned horizontally to get a classic look or vertically for a bolder look.

And since Gucci never forgets about any detail, the packaging is of course, very charming as well; we’re talking about an amazing pastel pink tube and gold metal hued wand with vertical grooves.