All Photos Are Courtesy of Gucci
From time to time, it’s nice to see what’s going on behind the scenes and get a look from a different point of view on the unfolding events. And that’s exactly what Gucci’s Fall-Winter 2020-2021 Advertising Campaign, “The Ritual”, is all about. To make this happen, the models became the authors, photographers, and storytellers while they integrated the looks in their daily lives. The House’s creations were displayed in the most fun and creative way, yet simply with the models filming themselves dancing, singing, or just living their lives. Even though the video footage was taken separately, the outcome shows how strong is the synergy between Gucci’s models.
Credits of the video:
Creative Director: Alessandro Michele
Art Director: Christopher Simmonds
Photographer/Director: models
Hair stylist: models
Makeup: models
