From Jewelry to Accessories, Here Is the Iconic Story of Bvlgari’s Serpenti

Cover for Mary Katrantzou x Bvlgari

Unconventional creativity has always set the tone for every Bvlgari creation, and the Serpenti collection is an iconic world of its own in the extremely wide universe of the Roman House. The story started with a watch that featured a serpent head set with precious stones and a bracelet that wraps with poise around the wrist just like the creature. This creative journey expanded to reach the world of jewelry and unfolded a chapter driven by charm, elegance and audacity. Fine and high jewelry creations paid marvelous tributes to the iconic serpent in so many bold and mysterious ways that cater to every woman with a passion for jewels.

From these extravagant worlds, the Serpenti landed its charm to accessories and leather goods. From sunglasses to bags, Bvlgari spread its wings very widely and took its fashionable knack to new levels. Through a saga entitled “Serpenti Through the Eyes of”, the Maison joined forces with designers from the worlds of fashion and accessories and ultimately reached new levels of creativity. From Ambush Creative Director Yoon Ahn to Alexander Wang, Nicholas Kirkwood and lately, Mary Katrantzou, this icon keeps on invading new territories – predicting that the journey is far from being over. 

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