Jewelry & Watches

Fiorever, the New Bvlgari Icon

A Bvlgari flower is not like any other flower. Bringing together the Italian word for flower, fiore, and the English word forever, the Italian house’s new collection Fiorever reinterprets this now-immortal symbol in bold diamond jewelry.

Since 1920, the Maison has used its unrivaled craftsmanship and bold creativity to design enchanting jewelry using the four-petal flower. Considered an emblem if the Roman passion for life, the latter blooms in this collection like it never did before. This gracious motif is also a celebration of Rome’s timeless beauty, as it decorates many of the Eternal City’s vestiges – from the garden frescos of Villa di Livia to the sculptures of Palazzo Massimo and the ceiling mosaics of the Santa Costanza Mausoleum, to name a few.

To pay tribute to the irreverent Fiorever woman, Bvlgari chose its Ambassador Úrsula Corberó to interpret its new campaign. Shot by famed photographer Mario Sorrenti, the Latin actress spreads her irresistible positivity and her lighthearted spontaneity all over the place, proving her ability to be a true Fiorever woman herself.

This magnificent collection that takes diamond jewelry to new levels was unveiled during a star-studded event hosted at the Bvlgari Resort Dubai. In a setting created in collaboration with Japanese flower artist Azuma Makoto, top international media and influencers were in attendance, as well as Bvlgari Brand Ambassadors Lady Kitty Spencer, Hikari Mori and Nadine Nassib Njeim.

Visit the Photo Gallery below to get immersed in the charming atmosphere of this special evening.



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