Dubai Mall’s Fashion Avenue has been welcoming a plethora of luxury boutiques, and now, its newest addition is the new Fendi store, featuring both Women’s and Men’s leather goods, ready-to wear and accessories.

Located on the first floor of the Dubai Mall, the boutique boasts a magnificent window façade that makes way to an imposing entrance full of light. Indeed, the façade is composed of light boxes with metal framing and champagne metal mesh, as a nod to a new architectural concept that prides itself with strength and femininity. Divided into six areas, the warm area is a nest to Fendi’s moniker vision. That said, the first two areas comprise women’s bags and accessories, alongside a series of special pieces designed for the opening. Fendi’s signature Spike Wall, which is one of the most iconic displays of the FENDI stores with approximately 21,000 spikes placed by hand, creates a visual effect where the bags resemble trophies and matter seems to disappear in a cloud of shining lights. 

The House’s architectural story blooms in a series of exceptional materials and objects, such as the Modula Sofa Design by Jasper Morrison and the feminine tables designed by Cristina Celestino, decorating the women’s shoe and ready-to-wear areas. The left side of the boutique – dedicated to men – is marked with a peg wall installation, designed by Dimore Studio. Another special space beholds Fendi’s fur mastery – also known as Fendi Fur – and can be closed off to greet VIP clients.

And so, for the opening of the new boutique, Fendi’s savoir-faire comes alive in a series of 9 Exceptional specially-created Exotic Peekaboos and a FENDI Couture exhibition in-store. Sift through the Photo Gallery to have a closer look at the new store.