Dubai Mall has welcomed yet another iconic brand into its lavish space and we can’t wait to see it for ourselves! Indeed, to celebrate the opening of the store, Fendi held a memorable event at the base of Burj Khalifa, accompanied by an exclusive dinner hosted by the House’s Chairman and CEO Serge Brunschwig alongside a special performance by the young Saudi singer/songwriter Rotana.

And so, all eyes were on the exceptional Fendi Peekaboo – think screens featuring special Peekaboo finishes and a collection of 10 Peekaboos from past collaborations with Zaha Hadid, Adele, Anna Dello Russo, Cara Delevingne, Sita Abellan, Fuyuko Matsui, Tanya Ling, Jolin Tsai, Yang Lan and Guo Jingjing. 

Guests were swept away in a deluge of iconic views, from the towering Burj Khalifa to the Dubai Fountains, and swayed to the rhythm of an intimate performance by Rotana, where she premiered her new song “Habiti”. The region’s coolest celebrities, artists, socialites and influencers graced the event with their presence, such as Mona Zaki, Jamila Awad, Carmen Bsaibes, Rym Saidi Breidy and husband Wissam Breidy.

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