Known to be the home of luxury, Dubai is becoming even more exciting as Piaget is bringing its core values of audacity and joy to new heights, unveiling the new Piaget Salon at the Dubai Mall.

Inspired by the atmosphere of Piaget’s historic Salon and ‘Sunny Side of Life” ethos, this new jewelry haven redefines the concept of warm and inviting environments. It all started in 1959, when Piaget opened its first Salon at Rue du Rhône in Geneva. Nearly 60 years later, the high jewelry house introduces a contemporary setting that brings together distinctive extravagance and the brand’s daring style. As for the colors taking over the space, they are ones that are found in its jewelry collection; think gold, white, coral red, pink, yellow and of course, the Piaget blue that evokes the warm sea water and bursts freedom and energy.

The glowing façade invites visitors to explore the light-filled world of Piaget in a signature palace décor, a special gold hand engraving technique used since the 60s. It also reveals a new VIP area that provides you with a unique and more private experience, where you could explore new and exclusive gold and diamond pieces from “Piaget Sunlight” fine jewelry collection, as well as a full range of jewelry creations including Piaget Possession and a selection of timepieces such as the iconic Piaget Gala.