Are you a book lover? Then rejoice, because Maison Assouline’s first culture concept store is about to open in the Dubai Mall, bringing its wide range of collectible books to the vibrant city. Noting that it’s the second Maison Assouline worldwide, this store will be located in the Fashion Avenue section of the mall, near luxury boutiques such as Dior, Fendi and CHANEL.

Designed to create memories that go far beyond just books, Maison Assouline will take you on a journey like no other. From the stylish library to the big screens showcasing classic footage curated by Martine Assouline and the carefully curated playlist, this store is a world of its own. Floor-to-ceiling bookshelves carry glossy books and bring brands to life in a retro yet contemporary style, while the chic vintage rounded vitrines are filled with unique items – making Maison Assouline the IT destination for sophisticated and unique gifts.

Monthly pop-up stores will allow guests to purchase exclusive items. And what makes this new book hub more special than ever is the glamorous Swans Bar – which is a stylish eatery that offers guests a tasteful menu of food and beverages inspired by the publishing house’s most captivated titles. This is not all, as at the heart of the store you’ll find a private room that allows you to discover private, custom-made books, as well as your dream bookshelves.