Finding herself at the lowest point of her life due to an illness she went through right after the birth of her first daughter, Lucy Goff made of her weakness a powerful start to a beauty journey based on innovation. Two years later, the former fashion journalist launched LYMA, creating a revolution in the rapidly evolving wellness sector. Now, it’s our turn to let you discover beauty from her perspective and all about her brand.

Tell us the story that’s at the starting point of LYMA.

After the birth of my daughter in 2012, I fell dangerously ill. I spent six weeks in hospital battling septicaemia, riddled with toxins and with no real hope for recovery. I was so scared, not only for myself, but for my family and my future. I saw several leading physicians, each of them prescribing a convoluted cocktail of different drugs. All made me feel worse. I began taking a multitude of supplements, but I was still suffering and far short of my best self. I wasn't functioning, as a mother or as a human. Then a chance meeting with Dr Paul Clayton, a world authority on preventative degenerative disease, changed everything. He showed me that almost all the supplements sold today deliver no proven benefits yet are still perfectly legal for sale. This seemed morally and ethically miles away from what I had been led to believe. Instead, Paul prescribed me a new protocol using peer-reviewed, patented ingredients. These were each dosed at active levels, had a rigorous sourcing procedure, and were formulated in a way that the body could actually absorb them. Within weeks, I felt myself again. Within months I felt better than ever: I was on the path to my future self. That's when I realised that such an approach could empower people - all people - back to health, and beyond.                       

How did your earlier career contribute to the idea of launching LYMA?

My career as a journalist in the fashion sector made me appreciate the power of innovation. During this time, I learned the importance of creating something really new, how vital it is to celebrate movements that challenge people’s preconceived ideas and make them reevaluate how they think. Around this time, I saw what Jo Malone was doing, taking a functional item, the candle, and elevating it by making it the best it could be in terms of how it worked and how it looked. These two things, along with my personal experience of how effective a nutraceutical could be, sowed the seed that grew into LYMA.

What is the definition of beauty in LYMA’s world?

In our world beauty is everywhere, it is all around us, in our movements, how we think, how we create. There is beauty in how we relate with our families, our friends and those who inspire us to be the best we could. Real beauty is when someone feels their absolute best, confident in how they look and certain that they are optimizing every area of their life.

What is the LYMA laser and what chapter does it open in the journey of beauty?

The LYMA Laser is the world’s most powerful laser that everyone can own in their home to turn back the signs of ageing. This powerful, proven and portable device doesn’t just fade wrinkles, firm sagging skin, make scars and stretch-marks disappear, it actually reaches the base layer of the skin and engineers it to act in a more youthful way.

Before now, those with melanin rich darker complexion were not able to experience a laser clinic treatment or use any lasers on their skin. As the LYMA Laser doesn’t damage the skin or cells at all, it is safe to use on all skin tones, even the darkest.

This is a clinic-grade piece of medical equipment masquerading as a beauty device, and can be used by the whole family, whether it’s to erase wrinkles, rebuild tendons or fade bruises. The LYMA Laser opens up a whole new world for those of us who want to look and feel our very best.

Ever since you arrived in Dubai, how would you describe Arab women’s way of taking care of their beauty and how would your products cater to their needs?

I am in awe of the Arab women’s natural beauty, and the way they fuse ancient beauty lore with the latest scientific innovations to look always refined and elegant. Our LYMA Supplement is the world’s most effective nutraceutical that can help everyone feel their best by helping us get a good night sleep, ease our anxieties and worries, balance our hormones, strengthen our immunity and natural resilience, make our hair and nails thicker and stronger, and give us the confidence to excel in life. Our patented, peer-reviewed ingredients cannot be found in food, this is the true essence of supplementation.

The LYMA Supplement optimizes the body from the inside, while the LYMA Laser engineers from the outside. Together, these two world-first products give everyone the advantage they need to feel and look their very best. This approach is, I feel, complimentary to the Arab women’s desire to excel.

From a personal experience, what would you advise women and men in terms of skincare? 

I would always start from your diet, eat unprocessed food, plenty of fruit and vegetables, and drink plenty of water. This, combined with the patented beauty ingredient in the LYMA Supplement, will give everyone a head-start in having a glowing, radiant complexion. I use the LYMA Laser every day along with a very small selection of proven skincare products. You don’t need a mountain of products; you need to find what works for you.

Along with a lack of sleep, negativity shows on our skins as much as alcohol or other toxins, so I always advise to take time to appreciate the positive pleasure our family and friends give us. And melon, you have got to love the joy of sliced watermelon! Every time I come to Dubai, which is four or five times a year, you will find me hovering around the fruit buffet at breakfast, it just tastes better here.