In her journey to explore the role and essence of clothing in its relationship to the body and fashion, Maria Grazia Chiuri designed a ready-to-wear Fall/Winter 2023-2024 collection that revisits the founding shapes of the 1950s wardrobe. In the most fascinating of ways, she celebrated the history of Dior and Parisian elegance by finding inspiration in three extraordinary personalities: Catherine Dior, Édith Piaf and Juliette Gréco. The creations were nothing less than a true embodiment of these iconic figures who were driven by their spirit of independence, audacity and freedom – and Dior’s campaign for this season reflected just that.
Through the lens of photographer Brigitte Niedermair, the Dior allure is revived in a series of shots that redefine powerful and rebellious femininity. In a refined and graphic décor, light mingles with shadow as a touch of vivid colors punctuates the photographs, just like they do in the collection itself.
The collection fuses past and future, telling through its looks the story of a symbolic encounter that finds inspiration in the archives while expressing Dior’s constant desire to innovate – an idea that is so dear to the House, which it never fails to represent through the renewed inventiveness of its Ateliers.