Dior Uncovers Its First Ultra-Wear and Care Lipstick

A beauty guru definitely knows how iconic the Rouge Dior lipstick is in the beauty world and ladies we’ve got some news for you, as the French house blends this already swooning combination of color and creativity with care – resulting in what a woman would call “the perfect deal”. With care being a strong trend in the cosmetics scene today, Dior, with its share of extensive research, came up with a formula that not only provides your lips with hydration, but also uses flowers – which were ever-present in Monsieur Dior’s sources of inspiration in all fields.

“The Care has become an essential step in the creative process,” confirms Peter Philips, Creative and Image Director for Dior Makeup. “It is the very beauty of makeup that gains from this extra touch, since when you feel good, you look good.”

Rouge Dior Ultra Care colors your pout with a selection of hues ranging from raw shades to true reds, provides it with care and lasts for 12 hours. What else could make this new beauty marvel so special? In fact, its formula features 100% natural cameline oil that deeply nourishes your lips thanks to its richness in fatty acids and a derivative of jojoba oil extract in a double quantity comparing to Rouge Dior Ultra Rouge to help limit the loss of water and keep your lips perfectly hydrated.

For this new Rouge Dior chapter, the French house chose Natalie Portman, who reveals a softer and more sensual side of her character in a red sweater that recalls the softness of petals.

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