Dior Relaunches Its Iconic Chiffre Rouge Watch Collection

An ode to Dior’s creative excellence, the Chiffre Rouge collection – first launched 20 years ago – is reinvented with a modern edge through eight new models featuring some of the House’s most iconic codes. Bringing together tradition and the bold spirit of this exceptional watch, the metamorphosis reaffirms its singularity with the architectural asymmetry of the case revealing a subtly enlarged and tapered side and the red crown with the matching hands. Details are chosen for their elegance and couture aesthetic, just like the number 8, Monsieur Dior’s favorite, which is the only numeral in the date display to be highlighted by the vibrant shade, like a marvelous lucky charm that reappears every month.

These extraordinary timepieces are now adorned with the lines of cannage, an eternal symbol of Dior, equipped with an automatic mechanism visible on the back through a captivating use of transparency, fitted with a variety of calibers – from chronograph to tourbillon offering a diverse selection to suit all tastes, and completed with interchangeable straps in rubber enhanced with macro and micro cannage or in precious leather. Perfect for those who dare to mix and match, this distinguished timepiece is presented in several different finishes and can be embellished with stones. Perpetually contemporary, this object of desire exists in two sizes, 38mm and 41mm, as a powerful statement for both men and women.

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