Dior’s Pre-Fall 2019 campaign is yet another testament to the House’s exquisite savoir-faire and creativity. The stars of this campaign, you might ask? Why of course, Dior muse Jennifer Lawrence and the new iconic bag 30 Montaigne!

Shot by American photographer Zoë Ghertner, Jennifer Lawrence looks just fabulous as she poses in the Maison’s most iconic looks created by Maria Grazia Chiuri. The 30 Montaigne, marked with the founding couturier’s initials, is considered as the concrete symbol of the iconic address, also known as the heart of the House since 1946. It’s within these walls that Dior’s most legendary pieces came to life and now, this address has turned into Chiuri’s own little Dior wardrobe, portraying nothing less than modernity and timelessness.

“The connection we develop to a place can be extremely powerful. I felt it right away when I stepped inside 30 Avenue Montaigne, the House’s historic birthplace. I thought about creating a new line that would reflect the identity of the House and, at the same time, offer women the opportunity to create a « My Dior » allure in harmony with their lifestyle.” Maria Grazia Chiuri

Check out the bag’s savoir-faire video!