On November 21, and for the first time, Chopard participated in the Dubai Watch Week with its partner Ahmed Seddiqi & Sons who launched this concept in 2015. The House presented the unique Alpine Eagle Collection in an exclusive event in the presence of Karl-Friedrich Scheufele, Chopard’s Co-president, who imagined and designed the Alpine Eagle, expressing his passion for the Alps and the eagle that reigns supreme there. The latter embodies the hardworking men who seek to assure a better tomorrow. In order to take us on an adventure to the breathtaking Alpine Eagle world, the 485 square meters area was designed in a very special way. Whoever visits this non-commercial event can enjoy the ultimate horological culture and heritage.

The event was full of art from different types as not only amazing timepieces were presented, but Visitors also enjoyed the Zero Funk band who played some live jazz music, Jaysus Zain who made a remarkable poetic performance of the Art of Spoken words, and DJ Karrouhat who closed the night with some amusing beats.