Cover Photo by Greg Williams
After being the face of the Happy Diamonds and Happy Sport collections since 2021, the special bond between Chopard and Julia Roberts has reached new levels with the Maison pushing the boundaries even further and making the starlet a muse of all its women’s watch and jewelry collections. Among all the factors that bring them together, the love of cinema they share is the essence of a new campaign directed by James Gray – shedding the light on the audacity, playfulness and humanity that make Roberts a true contemporary icon.
In fact, the actress with her famous smile is a true embodiment of Chopard’s core values: virtuosity, Joie de Vivre and the Feel-Good spirit. In addition to the films, the advertising campaign features visuals captured by the lens of Alasdair McLellan, spreading the same positive energy and giving women an unshakeable self-confidence.
Photo by Greg WilliamsMore than jewelry, Chopard’s watches and bejeweled creations are her talismans, and this latest Chopard Loves Cinema campaign stands as a true testament of that. Not only do the Alpine Eagle watch and Ice Cube jewelry accompany her on camera, but also backstage and in her daily life – adding sparkle to each moment. Through the work of James Gray and Alasdair McLellan, precious and unseen backstage moments are captured.
In her comment on this charming campaign, Chopard’s Co-President and Artistic Director Caroline Scheufele says: “After our Happy Diamonds campaign directed by Xavier Dolan in 2021, which featured a mesmerising and twirling Julia Roberts illustrating the pure, immediate and communicative happiness at the heart of Chopard’s spirit, this new series broadens the spectrum of the initial momentum. We are revealing a new facet of our identity, the Feel-Good vibe: the self-confidence instilled by Chopard jewellery or watches, reverberating in the air and infusing the entire surrounding universe with positive energy.”