Starting at the iconic Champs-Élysées, Louis Vuitton invites us to go on a journey beyond the ordinary, reaching new heights in both the physical and digital realms. This journey is actually a significant milestone in the VIA digital adventure as it introduces the VIA Tile Trunk, a digital masterpiece envisioned by the Artistic Director of Women’s Collections, Nicolas Ghesquière. A transferable digital collectible that reflects Louis Vuitton's unwavering commitment to pushing the limits of luxury and innovation, this miniature trunk embodies the essence of travel, echoing the enduring spirit of the House. A creation to captivate digital enthusiasts and collectors alike!
As a visual homage to the historic Damier motif, the VIA Tile Trunk gradually materializes through the meticulous artistry of digital craftsmanship, showcasing the Maison's expertise in creating limitless possibilities. However, it goes beyond being a digital accessory as the VIA Tile Trunk symbolizes exclusivity – a limited-edition collectible only accessible to VIA Treasure Trunk owners – and its physical claim is scheduled for March 2024.