It all started in 2001, when an unexpected olfactory formula came to life and told the story of CHANEL’s founder. Named Coco Mademoiselle, this fragrance has charmed women with a blend of fresh citrus and sensual patchouli. This year, the much-coveted perfume has a new story to tell, one that bears the determination and character of Coco and the mischief and seduction of Mademoiselle. This combination leads to us to the all-new Coco Mademoiselle Eau de Parfum Intense.

Staying true to its oriental origin, this new fragrance blends between the freshness of citrus peel and the ardent blaze of wood. Speaking to women who always want more, it turns up the seduction game a notch.

Speaking about the vision behind this olfactory novelty, Olivier Polge, Perfumer-Creator for the House of CHANEL explains: “I wanted to remain close to the original formula, while giving it a whole new dimension. […] Push it to the limit. Unleash its power on the skin without altering the freshness of the top notes.”

Therefore, the Sicilian orange, Calabrian bergamot and fruity accent are forever present along with a higher proportion of patchouli and an ambery accord composed of Tonka bean and Madagascar vanilla absolutes.

Representing this more-than-ever addictive fragrance is Keira Knightley, who has been the face of Coco Mademoiselle for 10 years now. In the film, she plays an irresistibly carefree seduction game and reveals a new personality trait of hers.