Drawing inspiration from Gabrielle Chanel’s life studded with encounters that changed her destiny, COCO CRUSH jewelry collection tells the story of the founding designer in its very own way. In a dialogue between strength and delicacy, simplicity and density, softness and rigor, unique new creations see the light.

A clean design with even incision on the surface of each piece adorn pieces in BEIGE GOLD, yellow gold or white gold. And while each necklace can be worn at four different lengths thanks to its adjustable chain, the bracelets – whether set with diamonds or not – have a story of their own to tell: when combined, they form Gabrielle Chanel’s nickname “COCO” and take creativity to whole new level.

The collection’s campaign for 2023 is also a story of encounter, as the actress and House ambassador Margaret Qualley and the actress Amandla Stenberg join Korean singer and CHANEL ambassador JENNIE to celebrate style, finesse and ultimately, CHANEL’s COCO CRUSH novelties.