It’s at the heart of the Dubai Mall that CHANEL has reopened its largest boutique in the UAE –a boutique that was first unveiled in 2009. Spanning over 715 square-meters, the new store features a two-story design and a ground floor dedicated to showcasing the latest CHANEL creations, Ready-to-Wear, bags, shoes and accessories, fragrances, as well as a selection of Fine Jewelry and Watches.
But what does the new concept look like? Well first off, it was designed by New York-based architect Peter Marino, who’s been known for his uncanny ability to constantly translate and reinterpret the aesthetic codes of the House. With that in mind, the boutique is comprised of an interior mall façade featuring folded stone screens, and a beautiful display window introducing the latest collections. There are two main entrances introducing the spacious ground floor, where clients can step into the Accessories world, with a handbag display to the left and a modulable wall to the right – a wall that will continuously be transformed to feature the newest creations, immersing clients into new experiences with each visit.
Alongside the costume jewelry area, customers are welcomed into a display dedicated to Les Exclusifs de CHANEL fragrances, then into an expansive shoe area and later into a selection of CHANEL Watches & Fine Jewelry masterpieces. To top it all off, two Ready-to-Wear salons and three fitting rooms are decorated with specially-commissioned artworks by Shelter Serra, Martin Kline and Alastair Cook – yet another fabulous reminder of the House’s continuous relationship with Art.
The first floor unveils two beautiful VIP salons, decorated in CHANEL’s signature tones of light beige, burgundy and gold and offering clients the ultimate luxury experience.