Once again, we get to see Gabrielle Chanel’s relationship with the lion grow. The lion wasn’t just an emblem for her, but also a huge source of inspiration that became a lucky charm like no other in the House. Today, CHANEL reinterprets this key symbol to expand its ROUGE ALLURE VELVET lipstick family. We’re talking about a limited-edition release of 8 new velvety shades with a luminous matte finish.

With an exclusive collection of reds, oranges and beiges, you can now wear some of the lion’s traits of character like passion and audacity with elegance. And to put the cherry on top of the cake, the golden cap of the lipsticks got stamped with the silhouette of the lion making things even more majestic. 

ROUGE ALLURE VELVET in Rouge Vie
 

ROUGE ALLURE VELVET in Beige Ardent
 

ROUGE ALLURE VELVET in Rouge Triomphal
 

ROUGE ALLURE VELVET in Rouge Audacieux
 

ROUGE ALLURE VELVET in Beige Rugissant
 

ROUGE ALLURE VELVET in Rouge Impulsif
 

ROUGE ALLURE VELVET in Rouge Fauve
 

ROUGE ALLURE VELVET in Rouge feu