Jewelry & Watches

CHANEL Lights up the Place Vendôme with the New J12

With CHANEL, every new creation gets its share of fame and buzz and the new J12 watch is no exception. At 18 Place Vendôme, CHANEL’s Watch and Fine Jewelry boutique, two areas witnessed the discovery of the new timepiece, as well as the unveiling of the new ad campaign.

Such an event can’t happen without the presence of the house’s 10 international muses. Ali MacGraw, Keira Knightley, Naomi Campbell, Claudia Schiffer, Vanessa Paradis, Lily-Rose Depp, Carole Bouquet, Anna Mouglalis, Liu Wen and William Chan unveiled their charm and charisma in the black and white ad campaign photographed by Brigitte Lacombe.

Let’s take a look at their looks!

Keira Knightley, CHANEL Ambassador and Muse of the new J12 watch, wore a vintage ecru and white embroidered muslin dress, CHANEL shoes and makeup paired with CHANEL’s "Ruban" earrings in 18K white gold and diamonds, “Ruban” ring in 18K white gold and diamonds and “J12’ watch in white ceramic.
Lily-Rose Depp, CHANEL Ambassador and Muse of the new J12 watch, wore a purple wool tweed jacket with a matching skirt from the Fall-Winter 2018-19 Haute-Couture collection and CHANEL Makeup paired with CHANEL’s "Coco Crush" earrings in 18K yellow gold & “J12” watch in black ceramic.
 
Vanessa Paradis, CHANEL Ambassador and Muse of the new J12 watch, wore a black wool jacket and a white cotton dress from the Spring-Summer 2019 Act I ready-to-Wear collection, CHANEL accessories, bag, shoes and makeup paired with “J12” watch in white ceramic.
 
Anna Mouglalis, CHANEL Ambassador and Muse of the new J12 watch, wore a white and black pieds-de-coq dress from the Spring-Summer 2019 Haute-Couture collection, CHANEL bag, shoes and makeup paired with “J12” watch in black ceramic.
 
Liu Wen, CHANEL Ambassador and Muse of the new J12 watch, wore a blue neoprene body and off-white leather pants from the Fall-Winter 2019/20 Ready-to-Wear collection, CHANEL shoes and makeup paired with CHANEL’s “Coco crush” ring in 18K white gold, yellow gold and diamonds, “Coco crush” ring in 18K white gold, and “J12” watch in white ceramic.
 
Claudia Schiffer, German top model & movie producer and Muse of the new J12 watch, wore a white, blue, red and black muslin dress from the Cruise 2015 Ready-to-Wear collection, CHANEL shoes, bag, accessories and makeup paired with “J12” watch in black ceramic.
 
William Chan, CHANEL Ambassador and Muse of the new J12 watch, wore a navy, red white and black fantasy wool tweed coat from the Fall-Winter 2019/20 Ready-to-Wear collection, CHANEL shoes and accessories paired with “J12” watch in black ceramic.
 
Naomi Campbell, English top model and Muse of the new J12 watch, wore a white cotton blouse from the Spring-Summer 2019 Ready-to-Wear collection, with a black fantasy wool tweed cape and black wool cashmere pants, both from the Fall-Winter 2019/20 Ready-to-Wear collection, CHANEL shoes, accessories and makeup, paired with “J12” watch in white ceramic.
 
Ali Macgraw, American actress & author and Muse of the new J12 watch, wore a white cotton blouse from the Métiers d'art Paris-New York 2017/18 collection, with a black blazer and black glitter tulle pants from the Spring-Summer 2019 Ready-to-Wear collection, CHANEL shoes, bag and makeup paired with "Coco Crush" earrings in 18K white gold and diamonds and “J12” watch in white ceramic.
 
Carole Bouquet, French actress and Muse of the new J12 watch, wore a white fantasy tweed jumpsuit from the Spring-Summer 2019 Ready-to-Wear collection, CHANEL bag, shoes and makeup paired with CHANEL’s "Cascade de perles" earrings in 18K white gold, pearls and diamonds and “J12” watch in white ceramic.

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