It’s under the name of “Aria d’Italia” that Tod’s celebrates the essence of contemporary Italian lifestyle and its values. The brand’s celebration comes in the form of a project consisting of telling the personal and professional stories of young artists, businesspeople and craftsmen who embody the essence of Italian culture and identity.
In eight key words, Aria d’Italia highlights the harmony of thinking and doing that goes beyond the Italian nationality to be embraced in the four corners of the world. Unveiled on the 20th of May, the project will be released chapter by chapter on Tod’s digital channels, through videos and photographs in the form of a documentary in instalments. And to add the perfect touch to this visual journey into the feeling of the new Italian generation and further celebrate the Italian heritage, an equally exciting book will be published in association with Rizzoli International in September.
For Chapter 8, boldness is the theme explored in Sofia Cacciapaglia's atelier in Milan, where abandoned boxes morph into works of art.
