Jewelry & Watches

Cartier Unveils the Iconic Santos in Stunning Dubai Fountain Exhibition

In partnership with Dubai Festivals and Retail Establishment, Cartier unveils its iconic Santos de Cartier watches in an exhibition floating atop the waters of Dubai Fountain. In fact, that’s the least we can expect from a watchmaking house that doesn’t compromise on perfection.

Created by the Maison in 1904, this wristwatch is one of the world’s firsts and was originally crafted for the Brazilian aviation pioneer Alberto Santos Dumont to make time-telling easier while flying. And this year, this legendary creation returns with a new, bold design during Dubai Shopping Festival.

The exhibition tells the story of this watch through photographs of the aviator and his accomplishments in an immersive room, while the history of Santos watches from the Cartier Collections is showcased in another space. However, the center-piece of the exhibition would be the multi-sensorial experience embodied by Santos Dumont’s famed Demoiselle airplane replica suspended in the heart of Cartier’s wire mesh structure.

“Organized in the region’s cultural hub, which has been a constant source of inspiration for the Maison ever since Jacques Cartier’s first trip here in 1912, the Santos exhibition is Cartier’s first major event open to the public in the region. It highlights our watchmakers’ unparalleled know-how as well as the Maison’s enduring creative spirit, which we are very proud to share with our guests,” said Sophie Doireau, Managing Director Cartier UAE and India.



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