Five extraordinary talents coming together to celebrate the new Pasha watch… that’s the essence of Cartier’s new campaign. Starring Rami Malek, Troye Sivan, Willow Smith, Maisie Williams and Jackson Wang, the multimedia campaign is taking over the world while highlighting the vision and distinctive codes that this new timepiece expresses through its unique design. 

Embodying the idea of success since its creation in the 1980s, this watch sees the light in a modern version in tune with the new generation. In this campaign, it proves once again its uniqueness by shedding the light on the talents’ journey towards achievement. Shot by New York fashion photographer Craig Mc Dean, the new Pasha ambassadors give us a glimpse into their world where creativity and ambition reign supreme.