Jewelry & Watches

Bvlgari’s Save The Children Campaign in the Words of Aimée Sayyah

This year, Bvlgari has its own way of celebrating 10 years of saving the children. As part of their campaign, the Italian house gathered A-List celebrities to communicate its thoughtful message and promote care and love in the most glamorous of ways.

Lebanese actress Aimée Sayyah was part of this campaign, and Azyaamode had the opportunity to interview her and ask her a few questions about her relationship with the house. Without further ado, here’s what she said! 

Tell us a little bit about your relationship with BVLGARI.
It all started in March 2016 in The Voice Kids Big Finale, and the next step was at Milan Fashion week later that same year when I had a Beautiful collaboration with the brand through Marie Claire Arabia. Since then, I have been working closely with the brand but most importantly, it has become Family for me; I love the team, the brand and the way they work.

What can you tell us about your latest collaboration with the house and your involvement in this initiative?
I am so proud to be part of their latest campaign. It is heartwarming to see a big brand like Bvlgari, giving back to society and people in need, especially kids. So when I was first approached I agreed on the spot because who wouldn't want to support such a cause and give hope to people in need. And I really hope my tiny effort would make a difference somewhere.

What are your favorite pieces from BVLGARI?
I definitely have favorite pieces from Jewelry to accessories. But the Save the Children Jewelry collection has a special place in my heart, especially because part of the funds goes to help kids in need, and this makes me happy and proud when I wear the collection’s pieces.

What’s next for Aimée Sayah business wise?
Well I just finished the final live from Zaman Al Jamil Talent show on Abu Dhabi TV, and now I'm going to catch up on some other projects that are still on the table... Nothing is confirmed yet.



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