Discover BVLGARI’s Ramadan Capsule here.
To celebrate Ramadan in the most charming of ways, BVLGARI launches its latest campaign for the region – Wonders of Love. The energy reminiscent of the Holy Month is reflected in every detail, as the Roman jewelry house transports us on a journey through a captivating Middle Eastern landscape where we meet five characters.
It comes as no surprise for BVLGARI to choose the five characters, as its name features the equivalent of number five in the Roman letter V featured in the brand’s logo, and the campaign itself expresses the wonders of love in infinite combinations of five words. Making their own wonderful appearance in the campaign are singer Mishaal Tamer, aerialist Yasmin Baker, pilot Ahmed Fareed, calligrapher Noha Raheem and Emirati Entrepreneur businesswoman Mthayel Al Ali.
Through this film, BVLGARI takes us on a trip from a flurry of white horses as Mishaal revives his dearest memories with a piano, to a candlelit Iftar taking place in a secret cove between the desert rocks. In fact, to each character their own talents and they bring them to life by expressing them in this surreal destination.
Speaking of this dreamy campaign, BVLGARI Marketing and Communications Director Sonia Maghraoui says, “We are so excited to finally bring our new vision of Ramadan to you. This year, we present an immersive film celebrating all that is love – not the cliché it is sometimes thought to be, but a real and enduring wonder of life that can be found in friendship, family or the kindness that can be found during the Holy Month of Ramadan.”