Don’t you love when things are done the Bvlgari way? Well, we do too and this time, the Roman jewelry house treated us to a spectacular party in honor of its icon – or should we say icon of icons – B.zero1. To celebrate the 20th anniversary of this legendary jewelry collection that won the heart of so many women around the world, Bvlgari brought together international media and celebrities at Rome’s Auditorium Parco della Musica.
As exceptional as the collection itself, this venue constitutes a hallmark of contemporary Roman architecture designed by Renzo Piano. The guests were welcomed by Bvlgari’s CEO Jean-Christophe Babin and brand ambassador Bella Hadid and witnessed the unveiling of the new B.zero1 XX Anniversary campaign shot by renowned fashion photographer Mario Sorrenti. Later on, international icons including Bvlgari’s brand ambassadors Lady Kitty Spencer, Jon Kortajarena, Mario Casas, Hikari Mori, Matteo Bocelli, artist Roberto Rossellini and singer Gabriel Kane Day-Lewis joined the celebration with a group of digital influencers and global stars.
And in fact, we couldn’t help but notice that everything in this soirée screamed the B.zero1 ethos: Be daring, be a rule-breaker, be unconventional, be B.zero1.
