Fashion

Brunello Cucinelli and Mytheresa Redefine Elegance

Starting today, 18 October 2023, the “Brunello Cucinelli x Mytheresa” exclusive story launches globally on Mytheresa. The online luxury retailer is presenting a fashion story with the eminent Italian fashion House, Brunello Cucinelli, through dazzling exclusive womenswear and menswear marvels. Shot through the lens of photographer Karen Rosetzsky and art directed by Mytheresa Chief Creative Officer Julian Paul, the campaign features British artist Robert Montgomery and his artist wife Greta Bellamacina.

Twenty-seven pieces unravel to embody Italian elegance, drawing inspiration from serene horizons and with premium fabrics – like cashmere, mohair, virgin wool, and fine leather – to create items that seamlessly transition from day to night. On one hand, womenswear creates an effortless blend of modern versatility and includes a full-length wool coat and sophisticated knits for an understated elegance. On the other hand, the menswear assortment reflects the aesthetic, artfully incorporating traditional motifs with a contemporary edge with different creations ranging from crisp t-shirts that transition seamlessly from casual to refined to polished long-sleeve polos.



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