Continuing its journey of unparalleled designs, Boucheron once again stretched the limits of High Jewelry. Through the new Icons campaign, the light still shines from Place Vendôme just like it did in the 19th century, reaffirming Boucheron’s standing as the first jeweler to open a boutique there. This campaign also aims to spread its wings not only with the distinguished XXL pieces, but also towards every person who chooses creations to be felt by the skin and the mind.
Bringing together style and innovation, heritage and avant-garde, feminine and masculine, genuine and radical, Boucheron took us on an innovative and inspiring tour like no other. And with the appearance of Anja Rubik and Ludwig Wilsdorff, all elements came together just perfectly!
