Photo Courtesy of Assouline
To celebrate the house’s 90th anniversary, Fendi unveils a special book that counts the Roman house’s amazing journey in the fashion world. From being a small fur and leather workshop and boutique opened in Rome in 1926, to the world-renowned luxury house that it is today, the whole story is revealed through 272 pages and more than 300 illustrations.
The book features five chapters – the first “Rome: eternal inspiration”, the second “Creativity: experimentation and innovation”, the third “Femininity: a fashionable force”, the fourth “Leri oggi domani” (yesterday, today and tomorrow) and lastly, the fifth “A family affair”.
After ninety years of audacious creativity, femininity, cinematic inspiration, innovative techniques and timeless craftsmanship all the while focusing on the future, the house has achieved a lot and all of its successes and most important steps constitute a perfect way to close this special edition.