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Azzi & Osta Present “Memoirs from the Silk Road"
It was during Paris Haute Couture week that Lebanese power duo Azzi & Osta unveiled their Spring-Summer 2019 Couture collection “Memoirs from the Silk Road”, at the famed Hotel de Crillon.
Inspired by the ancient trade network connecting East and West, every gown pegs itself as an homage to a city, a monument or a memorable landmark.
“It was always very fascinating to us how silk as a luxury had to travel from one side of the earth to another to get to the royal courts of Europe .The idea of how secretive and protected was the provenance and art of silk making, is very similar to Couture, the savoir-faire, the well-kept secret of the couture house, and the journey that every piece undertakes”, stated the designers.
And so, the collection features a slew of exquisite designs featuring various techniques such as pleating on dresses, flowy fabrics, antique embroideries and sculptured structures. The fabrics, on the other hand, range from silk satin, organza, double satin duchesse, and gazar – all of which reflect the minimalism of the desert dunes and the peacefulness lying within sea horizons. Topping off the collection are two diaphanous bridal looks, including one with a detailed embroidered cape that took twenty craftsmen hand embroidering it and over 120 hours to make.
Elie Saab Celebrates the Wedding of Elie Saab Junior and Miss Christina Mourad
This July we witnessed the wedding of Elie Saab’s eldest son Elie Saab Junior to Miss Christina Mourad in the Lebanese designer’s home country Lebanon, and more specifically in the mountain resort of Faqra. What to expect from a designer that never fails to steel our breath away with his creations? Nothing less than a series of sophisticated celebrations that are now the talk of the world!
The festivities started on July 18th with a themed Oriental pre-party at the Plateau de Bakish, during which Christina looked stunning in a cream jumpsuit paired with a gold cape from Elie Saab’s Haute Couture Fall/Winter 2019-2020 collection. The next day, the couple tied the knot during a religious ceremony followed by a cocktail party organized by Neiman Azzi. The beautiful bride donned an Elie Saab Haute Couture custom sleeveless tulle embroidered gown made of ivory silk and champagne lurex threads embellished with 500.000 sequins, a high-neck bodice and a 4.5-meter trail.
The celebrations continued with an evening party organized by Ziad Raphael Nassar that took place at Faqra Club. The 1200 guests included A-list celebrities and friends of the family, such as Dita Von Teese, Chantal Thomas, Karolina Kurkova, Nadine Labaki, Toni Garrn, Lily Donaldson, Elissa, Nancy Ajram and Assi Hilani. For this party, the bride looked stunning in Elie Saab Haute Couture gold and beige rosé heart-shape corset gown with a voluminous skirt and a 3.5-meter trail inspired by the Haute Couture Fall/Winter 2019-2020 collection. And for a sparkling feel like no other, this masterpiece was embellished with 650.000 gold sequins and 150.000 Swarovski strass pieces.
To end these memorable festivities on a wonderful note, Mr. Elie Saab welcomed the guests to a party at his residence in Faqra on the 20th. The sunset to sunrise celebration witnessed the bride wearing a stunning aquamarine flowing silk georgette full length dress from the designer’s Haute Couture Spring-Summer 2019 collection.
The Champs-Élysées Welcomes Dior’s New Boutique
Like magic, the most beautiful avenue in the world – the Champs-Élysées – witnesses a breath of fresh air thanks to Dior’s new boutique. Paying homage to L’Hôtel Particulier of Christian Dior that’s currently closed for radical renovation, a trompe-l’oeil show takes place to highlight the beauty of the façade on 30 Avenue Montaigne. In true Dior style, this entirely hand-made display redefines magic and showcases in the dreamiest of ways the house’s latest collections.
A selection of mesmerizing creations unfolds their beauty amidst a spectacular luminous dome, ribbon-like stairs and poetic embroidery that reflects the savoir-faire of the Dior ateliers. To this captivating setting, the French house adds masterpieces that embody the iconic Lady Dior bag as well as exclusive furniture pieces designed by contemporary artists.
Bringing together audacity, innovative experiences and architectural perfection, this new chapter by Dior invites you to indulge in its beauty.
Valentino’s New Men’s Fall 19 Campaign Introduces the “Climbers”
For it’s Men’s Fall 19 campaign, Valentino is showcasing its newest “Climbers” sneakers worn by a series of street-cast talents. The House has never been a stranger to finely crafted sneakers and has had a full-blown history of making statement footwear, worthy of its iconic legacy.
And so, this season is imprinted with chunky shoes embellished with contrasting colors – from silver and whites to yellow and black, amongst other options. That said, the campaign, shot by Valentine Herfrey in Paris, features a storyline with the perspective of someone looking out through the peephole of their door to see the shoes – a storyline that blooms into six different videos and a plethora of color combinations. The new silhouettes include the House’s iconic “Valentino Garavani” branding on the lateral side and are to-die-for!
Valentino Unveils New Pre-Fall’19 Campaign
Valentino’s latest Pre-Fall’19 campaign takes place at the heart of a grand family mansion in Montecito, California. Shot by Christian Coppola, the campaign stars actress Lilliya Reid and features a series of videos inspired by the iconic movie “Home Alone”, inviting viewers to discover the Italian Maison’s exquisite collection, also known as “Valentino Lune”.
The creative concept includes a storyline similar to that of a little diary, as Reid’s daily life unravels before us. The protagonist is filmed going on about her day, doing different tasks and moving from one place to another in her humble abode, from having a picnic by herself to chilling by the pool and of course, meeting up with her knight in shining armor!
A New Story with Bvlgari’s Serpenti Viper Novelties
Spring is the season of renewal and Bvlgari definitely knows a thing or two about this. So, the Italian high jewelry house unveils new Serpenti Viper marvels – adding charm and mystery to this iconic collection.
These novelties take snake scales, which constitute a cornerstone in the design and aesthetic of this line, to new levels through 3 bracelets crafted from 18-carat pink gold and colorful touches that recall the multi-colored skin of the snake. From the rich green of malachite to the fiery red of carnelian and the elegant black of onyx, you will get to explore its sources of inspiration that never cease to impress us.
Under the title of “Little Secrets of Seduction”, Bvlgari launches a new digital campaign that depicts the powerful and elegant personality of the Viper woman as it unfolds her irresistible charm. And for this campaign, the Roman jewelry house taps Nadine Nassib Njeim as 2019’s face of Serpenti Viper in the Middle East. The Lebanese actress embodies the spirit of the iconic collection through her outstanding beauty and her captivating charm.
In a series of short films, Bvlgari accompanies Nadine Njeim to different locations in order to capture the character of the Serpenti Viper woman. Her journey starts when she wakes up and turns off the alarm then starts preparing herself and wearing her jewelry as a true Bvlgari woman does. It continues with her passing through the hotel corridor, where she drops her necklace and a handsome man catches it and gets charmed by her elegance. As she sits in an Italian café and waits for her coffee, she realizes that her necklace has disappeared. Soon enough, the waiter comes and brings her the coffee along with the pendant. A bright smile illuminates her face when she discovers that the handsome man gave her back the pendant, predicting the start of a treasured love story. A true Bvlgari fairytale…
A Ramadan Journey with Bvlgari and Aseel Omran
On a beautiful and blessed Ramadan day in Old Jeddah, she woke up to a day filled with professional and familial duties. However, she has always taken those as an opportunity to prove herself and realize her dreams. As an energetic woman who’s always on the go, she never fails to embrace life with joy and positivity and that definitely shows from the elegance of her style. She’s contemporary yet always truthful to her origins and authenticity, bold yet never fails to show off that beautiful shyness, cosmopolitan yet proud of her past and heritage.
No one is better than Aseel Omran to embody this woman filled with contradictions that make her personality nothing less than complete. An artist and social media influencer in her own right, she takes us on a journey to the streets of Old Jeddah while highlighting the importance of the integration between the past and the present. In fact, that’s her way in boldly striving for a better future while having that respect and nostalgic feeling for the past.
Celebrating this blessed month, she leaves her house accompanied by her bag from Bvlgari’s Ramadan capsule collection that was exclusively dedicated to the Middle East region and starts her journey. She completes her elegant look with this beauty that brings together emerald green and a brownish red hue and never fails to take her from day to night in a unique style.
And if you think that this journey with Bvlgari has come to an end, you’re absolutely wrong. This journey is not all about the historic Jeddah, but also about its contemporary side. In a second video, join us as we accompany Aseel during her visit to an exhibition entitled ATHR. Diving in the contemporary art world, she highlights the importance of the present and all it offers us while she carries this versatile Bvlgari bag from the Middle East-exclusive Ramadan Capsule collection.
After all, what more could we expect from Bvlgari and Aseel Omran coming together than the perfect combination of authenticity, audacity and fashionable style?
A Ramadan Journey with Bvlgari and Aseel Omran