Jewelry & Watches

Audemars Piguet Doesn’t Waste Time

All Images Are Courtesy of Ales-Vyslouzil

Audemars Piguet has been busy lately with all the new achievements shaking the world of watchmaking. First, the brand aimed to further share its passion for its craft by participating in the Dubai Watch Week hands-on workshop program, with two dedicated masterclasses. Visitors were able to try their hand at refined Haute Horlogerie decorations or explore gemstones and gem-setting under the guidance of experts. Second, it hosted a large-scale exhibition entitled “Seek Beyond” that explored its endless journey to new horizons. The exhibition offered an immersive and interactive journey into Audemars Piguet’s universe, past, present, and future, and retraced how the brand has repeatedly ventured outside its comfort zone to push the boundaries of watchmaking. It also featured several workbenches where AP artisans shared more details about the brand’s legacy and savoir-faire while showing timeless timepieces merging design with mastery. Third, the House participated in the Horology Forum during which it announced its new Partnership with the Dubai Future Foundation – a long-term collaboration seeking to push innovation further within and beyond Haute Horlogerie. This partnership, which seeks to drive innovative initiatives to advance the field of Haute Horlogerie, continues Audemars Piguet’s longstanding legacy of cross-disciplinary collaborations with technology and innovation leaders.

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