Another Naomi Campbell and Peekaboo Bag Reunion at FENDI

The Peekaboo bag, an iconic staple in FENDI, has come once again to charm us with its creativity and showcase Roman craftsmanship with an intimate sense of FENDI womanhood. On this occasion, the star Naomi Campbell, a long-time friend of Artistic Director of Couture and Womenswear Kim Jones and Artistic Director of Accessories and Menswear Silvia Venturini Fendi, reprises the role of Peekaboo face for Spring/Summer 2023, in a cinematic visual campaign captured by the talented British photographer David Sims. We’re talking about a representation of bold feminine energy and the independence, ambition, and strength of character that the Peekaboo represents for women across the world.

With a clean and minimal, geometric and curvilinear design all at once, this icon is engineered with both beauty and playful functionality at its core. Scaled up and down, worn in the hand, on the shoulder or across the body, the Peekaboo retains a constant presence on the runway for the FENDI Women’s Ready-To-Wear collections designed by Kim Jones and FENDI Men’s collections designed by Silvia Venturini Fendi.

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